Hi Doug,

We just posted an article, “Top 100 Blogs For Small-Business Cost Cutting Inspiration” (http://www.webdesignschoolsguide.com/library/top-100-blogs-for-small-business-cost-cutting-inspiration.html). I thought I’d bring it to your attention in case you think your readers would find it interesting.

I am happy to let you know that your blog has been included in this list.

Either way, thanks for your time!

Kelly Sonora

The link takes you to a list of procurement and cost saving  / efficiency blogs. The site itself appears to be a search engine for web design schools. It carries no advertising.

A blog search for Kelly Sonora turns up another email to thefantasyblogger.com, a fantasy football site, saying that Kelly has compiled a list of the top 100 armchair quarterback blogs. The site appears to be a search engine for sports management colleges and seems to sit on the same code base as the web design school search engine. Curiously, the linked article was written not by Kelly Sonora but by Kelly Kirkpatrick (leading me to speculate that Kelly Sonora married, changed her name to Kirkpatrick, and has now sadly divorced Mr Kirkpatrick and returned to her maiden name).

A blog search for Kelly Kirkpatrick and Kelly Sonora turns up over 70 references to lists ranging from inspiring lectures, space and astronomy, ancient history, chick lit, libertarianism, iphones, food, mental health, Christian relationships, positive thinking and my personal favorite:

Kelly Sonora presents Beyond Blood Diamonds: 5 Other Products That Are Soaked in Violence posted at Organicasm.

Curiously, this article appears to be written not by Kelly Sonora but by Jessica Merritt (leading me to speculate that Kelly, distraught from her recent divorce, has opted for an entirely new identity – however she still can’t kick her compulsion to create and post lists online).

Jessica is particularly prolific. Adding her name to our blog search now returns 150 results.

How does creating lists and driving traffic to sites without click-through advertising generate revenue for Kelly, Kelly and Jessica (or perhaps more accurately “Kelly”, “Kelly” and “Jessica”)?